7 mistakes you don’t realize you are doing when promoting blog
Have you been working hard on asite that you have recently started but have no traffic to show for it? While you might be trying your best in promoting your blog, there are some vital mistakes that you could be making that is hindering your success. To ensure that you are promoting your blog correctly, we are going to look are a few things that you should avoid doing.
You have to understand that everything you do on your blog or while promoting your blog impacts your brand. Whether you are trying to give yourself a personal brand, or are just trying to brand your blog, you should never make anything that could hurt yourself. Spamming advertisements, posting links in inappropriate places, tricking people into visiting your blog, and other horrible promotional techniques can affect how people see your blog. The worse your brand, the less trustworthy it is.
Attracting Multiple Audiences
A lot of bloggers try and attract as many people as possible, but that can backfire very quickly. Different audiences are attracted to different content, so if you are attempting to create all types of content, no one is going to stay on your site or return. You should only be focused on a niche and providing content that is relevant to that niche. The only people that you should be trying to attract are people that are actually interested in your niche and that will return for more content.
Not Communicating Enough
Communication is key to promoting your blog. Whether it is communicating with your loyal readers or converting new people to check your blog out. The more time you spend talking to people through your blog, the more it will make them feel a personal connection to the blog. Not only will is make them feel connected, but it also lets future readers see that you really do care about your audience and will consider their thoughts and opinions.
Using Social Media Incorrectly
Social media can be one of the best tools to use when trying to promote your blog, but it can also act as a double edged sword. There are so many examples of businesses or blogs that have failed because they made something that made them look bad and it was shared to millions of other people. If you accidentally make something that is offensive or incorrect, then you run the risk of lowering your blog’s authority, decreasing how appealing it is to new people.
Focusing too Much on Promoting While Providing Bad Content
One big mistake that you can make is trying to promote your blog and spend little time actually creating quality content. So many blogs have failed because of this. You should always place you content before promoting. Without quality content, your blog is pointless, so you should always take your time and get creative with it. There is so much competition out there, so if you aren’t providing quality content, someone else will.
Implementing Bad SEO Tactics
It might be appealing to try and use bad SEO techniques to get ranked higher and get more traffic, but you will just end up paying the price later on. Black hat tactics are becoming really easy for search engines to catch and they will end up not only pacing your ranks much lower, but could end up removing your domain from their index completely. If you end up losing your chance to get traffic from search engines, the chances of your blog becoming successful are slim.
No Interaction with Your Niche Community
Another big aspect of implementing a good promotion strategy is to interact with people within your niche’s community. Signing up for forums, messaging industry leaders, guest posting on popular blogs, and plenty of other options can all introduce you to important people and can help attract their audiences to your blog. You will not only be attracting new people, but you will be learning a lot and can gain a lot of tips from other people who are in your niche.
There are plenty of ways to promote your blog, but you just want to make sure you don’t make any mistakes that could risk your blog.
English has always been subject that Ness was fond of, which is why she decided to major in it during her days as a college student. A little while after attaining her bachelor’s degree, she decided to start writing for a living. Now, after 5 years of experience, she is able to say that she is a successful writer. Currently writing for www.problogger.net, she provides excellent content to her audiences. Ness will continue to thrive over her competition and provide the best possible work that she can do.